System Cost Consideration

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Beware of the Pricing Shell Game
Don’t Be Fooled by Slight-of-Hand Component Charges
by Brett Younger, CSI, AIBD
There are several factors that influence
the actual cost of a complete metal roofing system. Get the most for your
dollar by understanding the real cost.
Don't
be fooled by smoke-and-mirrors panel pricing. If you choose a metal roofing system based solely on the
panel cost, you may end up paying more after all of the required system components are added.
One of the main factors considered when deciding which roofing panel to
use is the cost per square foot.
We live in a budget-minded and aggressive bidding climate. Contractors
have little choice but to use every avenue available to gain an
advantage over an ever-growing list of competitors. Maintaining this
continual competitive edge sometimes means exploring alternative
systems that are completely outside the parameters of the specification.
In recent years, an increasing number of design professionals have
bolstered their metal roofing specifications to require systems that
comply with all of the most current ASTM, AAMA, and FBC testing
procedures. These tests exist to provide assurance and a means by which
to specify and select an appropriate roofing system.
Because of the taller seam, a
high-performance metal roofing system will typically require a somewhat
larger stretch-out (or girth) of coil in order to produce the
same amount of installed square footage of roofing area. And while “economically-inspired” metal roofing systems typically
require narrower
coils to produce enough panels to cover the same square footage, they
also undergo inferior testing with inadequate results.
Case Comparison:
Let’s compare true cost on a mid-sized project of 45,000 square feet
with a panel system specified as follows:
-
24 gauge with a standard color Kynar 500 finish
-
18-inch maximum panel width
-
Mechanically-seamed design
-
Panels to be applied over rigid insulation with panel clips and
bearing plates
-
A 2:12 slope application with 22-gauge metal structural decking
Let’s also assume that this project has numerous hips and valleys, with
panels running 47-feet from ridge to eave. The specification requires a
performance-inspired panel system with a full array of current
system
testing and a 20-year “No Dollar Limit” weather-tightness warranty.
The architect on this project obviously knows what he wants, and that is
a roof that will not leak! The metal roofing contractor wants this
project badly, since it is located 10 miles from his shop and the mild
winter just chewed up his backlog.
Now, pricing comes in from various manufacturers as follows:
|
Performance Inspired Panel
System |
Economy Inspired Panel System |
| $2.00/sq. foot
|
$1.68/sq. foot |
On the surface, the “economy” system, a seemingly similar panel,
presents an all-too-tempting opportunity to increase profitability, even
with a lower bid. This is assuming that the lower priced system can
make it through the approval process with little resistance. After all,
the $.32/square foot savings represents big dollars, so
why not
take a chance?

Keep Your Eye on the Bottom Line
Now, watch closely as the shells begin to shuffle and the game begins.
As you start looking more closely at the overall pricing picture, the
bottom line begins to shift:
Price per Square Foot
| |
Performance Inspired Panel System |
Economy Inspired Panel System |
|
Panel
|
2-3/8" standing seam |
$ 2.00 |
2-inch
standing seam |
$ 1.68 |
|
+ Clips |
The 18-inch-wide
performance-inspired system is structurally
stronger (according to ASTM E 1592 testing), and requires clips
spaced 5’0” on center at a cost of $.60 per clip. |
$ .08 |
The “economy” panel does not come in an 18-inch width. And even its
16-inch-wide panel is structurally weaker (according to ASTM E 1592
testing), so clips must be spaced 3’0” on center at a cost of $.85
per clip. |
$ .21 |
| |
|
$
2.08 |
|
$ 1.89 |
|
+ Warranty |
20-Year “No Dollar Limit” weather-tightness warranty |
$ .15 |
20-Year “No Dollar Limit” weather-tightness warranty |
$ .35 |
| |
|
$
2.23 |
|
$ 2.24 |
|
+ Shop Drawings |
The manufacturer of the
performance-inspired system prepares and
P.E. stamps shop drawings in-house for a cost of $3,000 |
$ .07 |
The manufacturer of the “economy” system must farm out this service
to two separate entities for a collective cost of $4,200 |
$ .09 |
|
Total |
Performance Inspired System
|
$ 2.30 |
Economy
Inspired System |
$ 2.33 |
But That's Not All
In addition to the system component costs illustrated above, the labor
for each system can have a dramatic effect on the total installed cost.
This 45,000 square foot project consists of roughly 30,000 lineal feet
of 18-wide panels or 34,000 lineal feet of 16-wide panels.
-
The “economy” system can only be seamed in a
single direction at a
speed of 15 lineal feet per minute, requiring three men to perform this
function. Remember, the third man may be required to walk the seaming
tool up the 47-foot slope in order to repeat the process for every
single panel.
-
The
performance-inspired system can be seamed in
two directions at a
speed of 60 lineal feet per minute, requiring only two men
to send the seaming tool back and forth from ridge to eave. The
seaming process for the
performance-inspired system takes
fewer men and less than a quarter of the time
to seam the same roofing area.
Winning the Game
So, how can design professionals ensure that their customer gets the most for their dollar?
And how can roofing installers offer what is specified, still be the low
bidder, and maintain profitability?
Don’t look at price per square foot
alone. Understand that the true cost of the total roofing system benefits
both the designer and the contractor alike.
Click here to request an onsite accredited presentation about design
considerations with metal roofing systems.
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